Client: CRN Awards

Leading ICT Provider Blue Chip saw off 50 of their fiercest competitors at the CRN Channel Awards to scoop the highly coveted title of 'SME Reseller of the Year'.

>> Overview

Regarded as the most prestigious IT Awards ceremony in the technology arena, 1800 of the country's most influential IT heads gathered at London's Battersea Park Arena to see technology provider Blue Chip go head-to-head with the biggest names in technology including PC World Business, Chess and WStore.

>> What it Means

As the South's leading ICT reseller, Blue Chip was considered to be smallest and most regionally focused short-listed entry for this prestigious title. Winning 'SME Reseller of the Year' is demonstrative of Blue Chip's unrequited dedication to innovative solutions, service and support, proving that Blue Chip can take on the industries leading players and beat them in the SMB arena. Blue Chip's Managing Director Richard Cook says, "Whilst being titled 'best in business' is always fantastic, it is the knowledge that the final decision was based upon votes from the IT Industries leading players, end-user customers and business partners who recognise our dedication to customer satisfaction that gives me the real thrill. Consequently, this award is not merely a title but an accolade that recognises the very ethos of our organisation where we aim to place the customer at the heart of everything we do."

>> The Judges

Simon Meredith, consultant editor for CRN and one of the judges for the award, says: "Blue Chip's entry made a strong impression on the judges and the company received an overwhelming level of support from its customers during the voting stage. In the end, that made the final decision very easy - it was clear that, out of this year's candidates, Blue Chip has done the most to deliver a high standard of service to its customers and that's what the awards are all about - recognising the companies that go that one step further to ensure that IT solutions really do deliver for their customers. That's especially important in the SME sector, as most companies have little or no expertise in IT themselves. Small businesses need to know that they can depend on their IT supplier. It's clear that Blue Chip's customers have absolute confidence in the company and value the service it delivers very highly indeed."